FORM is a personal branding project for my artisanal bread-baking hobby, centered around the concept of “Exklusive Brote” – exclusive, handcrafted bread. The brand name captures both the essence of shaping bread by hand and the transformative process of baking, as the English word “form” signifies shaping or giving structure. The minimalist yet impactful logo is a half-circle, inspired by the shape of traditional wood-fired ovens and a classic loaf of bread, evoking both timeless craftsmanship and simplicity. This shape also suggests a rising sun, subtly alluding to the growth of grains and the natural, thoughtful process behind each loaf.