Elevating Automotive Elegance: The Genesis ‘Sound of Serenity’ Installation

Crafting a multisensory experience that harmoniously blends luxury automotive design with immersive audiovisual artistry.

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THE CHALLENGE: Creating a Calming Oasis Amidst Urban Bustle

Genesis sought to introduce their vehicle in a manner that transcended traditional showcases, aiming to provide visitors with a serene escape from the city’s hustle and bustle. The goal was to craft an environment that not only highlighted the car’s design but also offered a tranquil sensory retreat.

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THE SOLUTION: An Immersive Audiovisual Installation at Battersea Power Station

To achieve this, we developed a captivating installation at the iconic Battersea Power Station, featuring:

🪩 Floating LED Cube → A massive, floating LED cube that framed and highlighted the Genesis car model, serving as both a visual anchor and a dynamic display surface.
✨ Custom Motion Graphics → Immersive visuals displayed on the LED cube, inspired by the site’s industrial heritage and the soothing hum of its historical turbines.
🎶 Ambient Soundscapes → A carefully designed auditory experience blending natural elements like forest ambiance, sea waves, and gentle rain with overlapping sine waves and white noise, enhancing the sense of serenity.

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THE IMPACT: A Harmonious Blend of Innovation and Tranquility

The ‘Sound of Serenity’ installation successfully:

🪄 Engaged Visitors → Drawing them into a calming environment that encouraged exploration and reflection.
👁️ Enhanced Brand Perception → Aligning Genesis with innovative design and a commitment to providing serene experiences.
☯️ Connected Heritage with Modernity → Merging the industrial history of Battersea Power Station with contemporary audiovisual art, creating a unique narrative around the vehicle.

This project exemplifies how thoughtful design and sensory elements can elevate brand experiences, leaving a lasting impression on visitors.