INNOCEAN Frankfurt Re-Branding

Redefining Identity: INNOCEAN Frankfurt’s Rebranding Initiative

Crafting a visual identity that harmoniously blends INNOCEAN’s global brand with Frankfurt’s unique cultural and architectural essence.

The Challenge: Establishing a Distinctive Local Identity Within a Global Framework

INNOCEAN’s Frankfurt office sought to develop a visual identity that not only aligned with the agency’s global branding but also resonated with the distinctive character of Frankfurt. The objective was to create a cohesive design system reflecting the city’s international ambiance, urban landscape, and its role as a major European gateway.

The Solution: A Minimalist Design Inspired by Frankfurt’s Essence

Drawing inspiration from Frankfurt’s vibrant environment and Dieter Rams’ minimalist design philosophy, we developed a comprehensive visual identity encompassing both digital and physical assets:

PowerPoint Templates: Designed clean, modern templates facilitating clear and effective presentations.
Stationery: Created cohesive business cards, letterheads, and other materials reflecting the new brand identity.
Social Media Presence: Established a consistent and engaging visual language across various platforms to enhance brand recognition.
Office Wayfinding Graphics: Implemented intuitive signage and graphics within the office to improve navigation and reinforce brand identity.
Hub Screens: Developed and deployed digital screens displaying useful office information, contributing to internal communication and a modern office environment.

The Impact: A Unified and Locally Resonant Brand Identity

The rebranding initiative resulted in:

Enhanced Brand Cohesion: Achieved a seamless integration of INNOCEAN’s global branding with local elements, strengthening the agency’s identity in Frankfurt.
Improved Internal Communication: The new design elements, including hub screens and wayfinding graphics, facilitated better information flow and employee navigation within the office.
Positive Reception: Both clients and employees responded favorably to the refreshed visual identity, noting its reflection of Frankfurt’s dynamic spirit and the agency’s innovative approach.

This project exemplifies how thoughtful design can bridge global branding with local culture, creating a distinctive and cohesive identity that resonates with both internal and external audiences.