At INNOCEAN, I spearheaded the creation of a new visual identity for the Frankfurt office, blending the agency’s core branding with elements unique to the city. Drawing inspiration from Frankfurt’s international vibe, its urban landscape, and the famous airport as a gateway to Europe, I developed a cohesive design system. Influenced by Dieter Rams’ minimalistic philosophy, the rebrand spanned both digital and physical assets, including PowerPoint templates, stationary, social media presence, office wayfinding graphics, and the design and development of hub screens displaying useful office information. The result was a holistic and streamlined visual language, consistent across all touchpoints.