The mobility and automotive industry must reinvent itself. Digitization, emission-free drives, alternative distribution models, and networked traffic concepts are only four challenges. The future will lie in joint offerings that are created through cooperation and knowledge exchange within and outside the industry. I didn‘t just want to create a visual identity. I wanted to create an experience with the help of generative design. From the moment the guest receives the invitation, they will know that this whole thing is something special. And they will be eager to attend the event. With using the arrow throughout every asset I tried to symbolize the forward motion toward a better future. Making use of data such as the density map of Frankfurt or the swarming behavior of birds, design, and code melt together to create an engaging and state-of-the-art visual identity.