Blending Automotive Thrills with Musical Creativity: Hyundai’s N-Beats Interactive Installation

Designing an engaging user interface that harmoniously fuses the exhilaration of Hyundai’s N-Line vehicles with the art of music creation.

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The Challenge: Translating Automotive Excitement into an Interactive Musical Experience

At the International Motor Show Germany (IAA), Hyundai sought to captivate attendees by merging the dynamic essence of their N-Line cars with an interactive musical platform. The objective was to design a user-friendly interface for a touchscreen drum machine that allowed users to create personalized drum beats using sounds derived from Hyundai’s high-performance vehicles.

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The Solution: A Neomorphic Interface Combining Simplicity and Engagement

To achieve this, we developed an intuitive user interface inspired by neomorphism, ensuring both aesthetic appeal and ease of use:

• Interactive Drum Machine: Users could craft unique drum patterns by integrating authentic sounds from Hyundai’s N-Line cars, providing a novel fusion of automotive and musical elements.
• Seamless Beat Recording and Sharing: The interface enabled users to record their custom beats and conveniently download them via a QR code, enhancing user engagement and shareability.
• Neomorphic Design Elements: The application of neomorphic design principles resulted in a modern, tactile interface that was both visually appealing and functionally intuitive, encouraging exploration and creativity.

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The Impact: An Engaging Fusion of Driving Passion and Musical Expression

The N-Beats installation successfully:

• Enhanced Visitor Interaction: Attendees actively engaged with the installation, experiencing Hyundai’s brand in an innovative and memorable way.
• Strengthened Brand Perception: By merging automotive performance with creative expression, Hyundai reinforced its image as a forward-thinking and dynamic brand.
• Facilitated Social Sharing: The ability to download and share personalized beats extended the installation’s reach beyond the event, amplifying brand visibility.

This project exemplifies how thoughtful design can create immersive experiences that resonate with users, blending product attributes with interactive creativity.