We redesigned the entire digital experience for Union Bancaire Privée, taking a holistic approach to create a long-lasting, user-centered solution. Starting from square one, we reimagined the user flow and created a new UX/UI design backed by in-depth competitor research and best practices. This project included wireframes for over 60 pages, a flexible design system for future expansion, and streamlined layouts that simplify navigation and improve the overall user experience. The new design is clean, intuitive, and focused on clear visual hierarchy, eliminating the clutter and confusion of the old site.

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